Why Should You Choose HubSpot?

Inbound is a familiar term, but what is the meaning behind it? Essentially, it’s something that can help you grow your business. HubSpot allows you to establish strong relationships with clients by providing compelling experiences and content.

It allows you to empower customers to realise their goals, as their success is yours.CRM from HubSpot represents a comprehensive set of inbound-focused tools contained within a platform that’s designed to power your growth.

Here we see how your operations, sales, marketing and service teams are supported by HubSpot when reaching for their goals.

Service, sales, operations and marketing departments work together to mitigate process friction.

In an ideal world, your teams seamlessly collaborate to facilitate the inbound process at all points of the buying journey. The truth, however, involves friction caused by process and alignment inefficiencies. The result is a negative customer experience, so what areas do you think need to be improved?

Marketing

Create Warm Leads.

Produce content & manage it, while obtaining new custom and developing leads into paying customers.

Sales

Leads become customers.

Interact with potential customers. Illustrate the true value of what you offer & gain the business.

Service

Word of good service gets around.

Deal with customer problems swiftly and you turn customers into loyal promoters who sing your praises.

Operations

Systems that operate more efficiently.

Centralise all your customer data and allow your systems to work ‘better’ together by connecting apps, aligning teams and automating laborious processes.

The Buying Journey Now Represents a Circle
HubSpot uses the flywheel model to demonstrate the momentum that’s achieved by focusing every part of your business on delivering outstanding experiences to your customers. As the flywheel concept states, happy customer momentum drives repeat business. Essentially, your business wheel constantly spins, with all areas and departments focused on providing exceptional customer experiences. Basing everything on inbound approach, your flywheel’s 3 areas are;
- 1) Attract,
- 2) Engage
- 3) Delight.
By driving these 3 elements, the result is invariably happy customers.
Learn more about the flywheel.

CRM From HubSpot

Using CRM from HubSpot, you get every tool required to create exceptional experiences for your customers that help to increase the speed of your flywheel. Everything is driven from a central database, meaning that your sales, marketing and service and operations team are all using the same information. This leads to smooth team hand-offs and a seamless customer experience.

Take a look at just a few of HubSpot’s CRM tools:

CRM Platform
CMS
Marketing
Sales
Service
Operations

CRM Platform

CMS