What we’re talking about are strategies that enable you market effectively to your ideal customers the ‘inbound way’. Next, we’ll discuss the particular strategies that are used to attract, engage and delight your customers to allow your flywheel to spin and your enterprise to grow.
Strategies for Attraction
The inbound strategies used to catch the eye of your target market and ideal buyer personas are centered around the creation and development of content.
To make connections with your target audience, begin by producing content like content offers, blog articles and social media posts that offer value to the reader. This might include product guides, posts illustrating how you can address customer pain points, testimonials from satisfied clients or exclusive discounts and promotions.
If you want to connect to your audience more deeply using inbound marketing,ensure that your content is fully optimised for SEO. Strategies like this call for the use of specially chosen short and long tail keywords that relate to the ways you can help customers and the products and services you offer. Do this and you can’t help but attract the right kind of new business - and lots of it.
Strategies for Engagement
When employing inbound strategies to improve audience engagement, make sure you’re interacting with potential customers in such a way that long-term relationships are fostered. This means using strategies that provide lots of insight into the value you offer.
Your engagement approach could include the methods you use to manage inbound sales calls that you receive. Pay attention to how your sales teams interact with potential customers over the phone, as well as ensuring that you’re selling solutions to problems, as opposed to selling products. This makes sure that your sales interactions conclude in mutually-beneficial solutions both for your business and customers - leading to delivery of value to your ideal clients.
Strategies For Delight
When you focus on strategies for delight, you greatly increase the likelihood that your clients feel satisfied and supported well beyond the initial purchase. What’s required is your team fulfill the role of experts and advisors who are able to help customers whenever necessary.
Including thought-out, timely surveys and chatbots to help, support and gather feedback represents a surefire route to customer delight. These elements can be used at precisely the right moment along the buying journey to ensure they’re relevant and provide lots of value.
For instance, chatbots are there to assist existing customers in setting up new service offerings that they’re interested in. Also feedback surveys can be provided 6 months post-purchase to review any areas that could do with improvement.
Another vital strategy for achieving customer delight is ‘social media listening’ where followers are able to ask questions, share experiences and offer feedback about your services and products. Then you can provide answers that support your followers in a way that demonstrates that you care about their needs.
Finally, the hallmark of a delight-focused inbound strategy is one that supports customers, regardless of what your business stands to gain by doing so. Keep in mind that customer delight results in brand advocacy, so you need to make sure you approach every interaction with the same dedication.